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Best Instagram Fonts You Should Use to Gain More Views

Pleasing to the eyes fonts are crucial factors on how users view your content. If your text, images, and layout don’t stand out, then your potential viewer will just swipe past your post. Aside from the images, Instagram text fonts play a great role in getting you the views needed to grow.

Instagram uses a default system font stack such as Sans Serif fonts. Therefore, based on what device you’re using and the fonts installed on the system, the font could vary. Choosing the best instagram fonts has a big impact since font style can attract the viewer’s eyes.  

The default Instagram font on a Mac or iPhone is the default device font or Helvetica (based on the OS version). And on a modern Windows system, it could be Segoe UI, but on an old Windows system, it is Arial. On Android, it’d be Roboto, and on a system that has none of these fonts, it would be the Sans Serif font available by default.

Table of Contents

Use the Best Instagram Fonts to Gain More Views

Helvetica Now

One of the biggest stories of 2019 was when Monotype introduced its Helvetica​​ Now typeface. Produced from size-specific drawings and with size-specific spacing, it was the first redesign in 35 years of what many argue is the world’s most ubiquitous font, Helvetica. This has been a very famously used Instagram font ever since.

Every character has been redrawn and a host of useful alternates have been added to help you meet those modern-day branding challenges. It’s proved very popular over the last six months; is commonly used in different social media and website to advertise and promote brands.


Created by Mark Bloom of Mash Creative. This is a structural workhorse, crafted with mechanical detail. Conceived as a ‘neo-grotesque with a geometric skeleton. Originally created with seven weights and italics. With this you can set your imagination on how your Instagram fonts would look like.


Designed by Jorge Cisterna and published through Latinotype in 2018, Recoleta is a serif typeface. This design will make you remember the soft, warm serifs well known back in the 70’s such as Cooper, ITC Souvenir, ITC Clearfaceand Windsor.

This font family provides seven weights and also includes a version with alternate characters such as a single story, which is why it’s one of the best Instagram fonts since you get to be creative with the end result.

Albertus Nova

Berthold Wolpe started the project of developing Albertus in 1932, being influenced by Stanley Morison. After Morison saw Wolpe’s design, he commissioned a typeface based on the design. And after being released to the public, this font has been used on book covers, in branding, on signs, and in video games.

Thanks to Monotype, Albertus has been digitally revived with Albertus Nova. This new design enlarges the typeface set from its previous two weights. It consists of a robust set of five ranging from thin to black, all with extended language support including Cyrillic and Greek.

This new revival had hit the market hard, and it’s expected that it will grow more in popularity these coming years. A lot of social influencers are now using this font, and it is noticeably being used as an Instagram font.


This font was created by Okay Type. It’s similar to today’s interpretation of Baskerville with a dash of Scotch Roman. It is a family of fonts with two optical sizes and a range of weights. This design is beautiful when you use it in large sizes. This is a combination of elegance and artistry that is one of the best Instagram fonts to gain more views.

There are a lot of other fonts you can choose from but as per our study, these are the most common and popularly used in different social media especially on Instagram.

How to use this as your Instagram font if it’s not embedded in either the Instagram website or Instagram app?

You can use third-party apps or websites to compose your message. Once you have fixed the format and size, you can then copy it then paste it into Instagram. You can use these apps and websites to compose your message.

  1. Microsoft word.

  2. Note pad

  3. Notes

  4. Google docs

There are other places where you can compose your content before pasting and posting it on Instagram, you just need to use a little bit of your searching skills to get that perfect website or apps. Here’s a free website offered by Google you can try out, Google Fonts offers a variety of free fonts you can choose from.

Since we’re talking about getting more views, here are a few more tips on how you can get more views and clicks. Earlier, we discussed that text and images have a big impact on getting more views and clicks. Let’s focus first on your images.

After creating an eye-catching message, you will increase the chance of getting more views and clicks if you use a high-quality image. You can get one from a free images website, third party apps, or you can make your own. 


Here’s an example of an image from Freeimages.com, they offer a large variety of themes that you can choose from. They also provide premium images that you can purchase. Don’t forget to check the prices before completing the purchase since their image prices vary too.

After getting a good quality image, make sure that you do a little bit of retouch, adjusting the contrast or potentially add a message to make the image livelier. You can even use some of the recommended Instagram fonts in your design.

Here is an example of an image I got from a free image site compared to the image I edited. You will notice that some small touches can add extra quality to your image.

Photo by Jin Neoh from FreeImages

As you can see, the first part of the image has more “emotion” compared to the second one. 


This article should give you more ideas on how you can increase your views and clicks and how you can improve the design of your content. Methods on how to improve your content are not limited to our example, but this should be an eye-opener for where you need to put more time and effort into your content.

If you want to really spice things up, you should try the best Instagram growth service and watch your followers grow!

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